GESPARC: SHORT AND LONG TERM RENTALS CAMPAIGN

As the holidays were approaching, GESPARC reminded its clients the numerous advantages of its short and long term car rentals: an immediate availability, a wide choice range, and a tailored-made service.  

 
BOSH PROMOTION


From May, 2 to June, 30, BOSCH store organized a promotional campaign:

a 20% discount for the purchase of BOSCH spare parts.
 
GESPARC à POG
 
 
BOSCH SPARE PARTS

GESPARC supplies its customers with BOSCH's very wide products' range and thus deals with all the owners of private or commercial cars, saloons, four whell drive, trucks, tractors or machines, but also with those who own guardship or sea engines.
GESPARC offers them :

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  • batteries,
  • sparking plugs
  • cfiltering component parts,
  • belts
  • brake plates
  • brake or clutch hydraulic components,
  • car radios
  • windscreen wipers
  • light components
  • ignition components
  • alternators
  • starters
  • fuel pumps
  • diesel fuel injection components
  • and many BOSCH's quality accessories at the best price …
BOSCH is the biggest independent provider of automobile systems and components in the world. It is established in 45 countries and currently employs 180 500 persons. BOSCH attaches a great importance to quality and research. Wherever they are produced in the world, all BOSCH products comply with the same quality standards.
In 1998, BOSCH GROUP invetsed 100 billion cfa francs in new products research and devlopment. Everywhere, BOSCH is well known in terms of advanced technology. This reputation is well deserved because BOSCH has made several innovations that then spread as the airbag, the ABS system, the "common rail" injection, the stabilisation system which mitigates a driver's mistakes before an accident occurs.
BOSCH is established in many African countries. Its dynamism aims at consolidating and developing its leading position on the market. It particularly expresses its will to participate in the growth of this contiment.

   

How many cars are maintained by the BCS?
About 210 cars per month

What are the main interventions?

70% Stop & Go , 30 % de car diagnoses.
Among the fast interventions, the most frequent are oil change, braking, air conditioning and shock absorbers.

The first month, we made "simple" diagnoses needing neither replacement nor repairing of broken component parts. 
The following months, most of the diagnoses implied repairs (diesel injection pumps) or spare parts replacements (fuel injection, component parts, miscellaneous electric spares ...).
What are the types of car you repair? Which brand?
BCS's customers are representative of the Gabonese car fleet with a relative superior rate for brands not represented by car dealers (Audi, BMW, ...). 45% of the BCS's cars are from brands sold by SOGAFRIC (but not necessarly bought locally nor maintained before in the SOGAFRIC GROUP's garages).

What are the results of the opening of the BCS on the sales of BOSCH spare parts?

The latter achieved record sales in March. The advertising campaign run through the mass media such as television, the written press or radio stations reached new customers who came to visit our premises and buy our products.
The BCS campaign has had repercussions on spare parts sales at the Trade and Diesel Injection departments.
The BOSCH's department thus benefitted from the promotion of the brand.

What are the findings to date?

BOSCH's awareness and know-how and the numerous high quality offered by our departments have allowed BOSCH Car Service to be convincing.